Psychological Targeting

Definition: Psychological Targeting is a recent, technologically advanced form of target marketing that builds on VALIDATED (measured, exact) PSYCHOLOGICAL CONSTRUCTS that capture fundamental differences in how INDIVIDUAL people think, feel, and behave.
The most popular "PSYCHOLOGICAL CONSTRUCT" being used in research and practice is the so called "OCEAN model":
O - Openness to experience
C - Conscientiousness
E - Extroversion
A - Agreeableness
N - Neuroticism

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More on customer analytics: Customer Intelligence, Customer Satisfaction Model, Sociomapping.

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