DINESERV

Definition: DINESERV is a standardized tool used to measure customer perceptions of service quality in restaurants, based on the SERVQUAL model. It evaluates five key dimensions:
- Tangibles (physical environment)
- Reliability (consistent service delivery)
- Responsiveness (promptness and willingness to help)
- Assurance (knowledge and courtesy of staff)
- Empathy (personalized attention).
With 29 specific questions, DINESERV helps identify strengths and weaknesses, guiding improvements in customer experience and operational excellence.

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Learn more about DINESERV.

More on customer analytics: Customer Intelligence, Customer Satisfaction Model, Psychological Targeting, Sociomapping.

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