Marketing

Definition: Marketing is the strategies and activities organizations use to promote and sell products or services to target customers. It involves market research, identifying customer needs, developing products, pricing, distribution, and communication strategies. Marketing also includes brand management, advertising, and digital marketing to reach broader audiences. The goal is to create value for customers, build strong relationships, and drive business growth by aligning the organization’s offerings with market demand and customer preferences.

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More on marketing strategy: 4C Marketing Mix, Attack Marketing Strategies, Co-Marketing, Defensive Marketing, Marketing Alliance, more on marketing strategy...

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