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Definition: the 4C Marketing Mix is a recent version by Kotler et al. of the marketing mix specifically aimed at the digital economy. This special mix has following four C's: |
More on marketing strategy: Attack Marketing Strategies, Co-Marketing, Defensive Marketing, Marketing Alliance, Marketing Mix, more on marketing strategy... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic.
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