Definition: the Promotion Mix is specific blend of promotion tools that a company uses to engage prospects and customers, persuasively communicating customer value, and developing customer relationships. |
More on marketing strategy: 4C Marketing Mix, Attack Marketing Strategies, Co-Marketing, Defensive Marketing, Marketing Alliance, more on marketing strategy... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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