Principles of Persuasion

Definition: the Principles of Persuasion is a persuasion model by R. Cialdini that features six principles (mechanisms, ways) to influence or persuade another person:
1. RECIPROCITY
2. SCARCITY
3. AUTHORITY
4. LIKING
5. SOCIAL PROOF
6. COMMITMENT & CONSISTENCY
The 6 fundamental principles are relatively easy for most people to grasp. Actually applying them is more difficult and requires talent and practicing. Leaders can apply them in combination to compound their impact.
To achieve a long-term effect, managers should also use theses principles with ethics, otherwise, the organization can't function properly with ill trust and cooperation.

💡

Learn more about the Principles of Persuasion.

More on negotiating and persuasion: BATNA, Bottom Line, Negotiating, Price Negotiation.

MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program.

We keep it short and provide links to high-quality websites where you can learn more about your topic.

Add MBA Brief to your desktop / iPad