Price Elasticity

Definition: Price Elasticity is in pricing and marketing the percentage of change in the quantity demanded as a result of a percentage change in price. The higher the absolute value, the more sensitive customers will be to price changes. But there are more factors which influence price elasticity of demand, including the availability of substitute products, the expenditure involved, time, product durability, and the range of applications.

💡

Learn more about Price Elasticity.

More on pricing: By-Product Pricing, Cost-based Pricing, Decoy Effect, Demarketing, Dynamic Pricing, more on pricing...

MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program.

We keep it short and provide links to high-quality websites where you can learn more about your topic.

Add MBA Brief to your desktop / iPad