Media Management

Definition: Media Management is the planning, execution, and optimization of media-related activities to achieve organizational goals. It involves aligning media strategies with broader marketing and communication objectives and adapting to the ever-evolving market landscape and the constant changes in consumer behavior.
Key components are:
- Market Analysis and Audience Research
- Goal Setting and Strategic Planning
- Media Selection and Allocation
- Content Strategy and Creative Development
- Performance Monitoring and Optimization
- Adaptation and Innovation

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Learn more about Media Management.

More on mass media: Hypodermic Needle Theory, Media Bias, Media Functions.

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