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Definition: Media Management is the planning, execution, and optimization of media-related activities to achieve organizational goals. It involves aligning media strategies with broader marketing and communication objectives and adapting to the ever-evolving market landscape and the constant changes in consumer behavior. |
More on mass media: Hypodermic Needle Theory, Media Bias, Media Functions. MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic.
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