Definition: Media Functions is a term coined by Lasswell who distinguished 4 roles or functions or effects of media on individuals and society: |
More on mass media: Hypodermic Needle Theory, Media Bias, Media Management. MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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