Definition: Guerrilla Marketing is a low-budget advertising and marketing method that allows you to effectively promote a product or service, attract new customers and increase profits with a little amount of money. It is also referred to as "low-budget" or "low-cost" marketing. |
More on advertising: 5 M's of Advertising, Advertising Budget, AIDA Model, Negative Advertising, Sleeper Effect, more on advertising... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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