Event Marketing

Definition: Event Marketing is a set of activities specifically designed to promote the interests of a certain company through an organized event, leveraging specific characteristics through which the company achieves its goals of reaching the right audiences, promoting their products or services, and enhancing their brands. Specifically, event marketing connects events with the company or its products, building a special psychological connection between the brand and the public. Events can have a strong impact on the target group, and they allow "face-to-face" communication with the brand.

💡

Learn more about Event Marketing.

More on promotion: Affiliate Marketing, Indirect Marketing.

MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program.

We keep it short and provide links to high-quality websites where you can learn more about your topic.

Add MBA Brief to your desktop / iPad