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Definition: Customer Relationship Management is an IT-enabled business strategy, the outcomes of which optimize profitability, revenue and customer satisfaction by organizing sales, marketing, customer service, and technical support processes around customer segments, fostering customer-satisfying behaviors. |
More on customer relationship: Co-creation, Customer Expectation, Customer Experience, Customer Experience Management, Customer Loyalty, more on customer relationship... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic.
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