Congruent Strategy

Definition: Congruent Strategy is a framework by Paul Barnett designed to create real sustainable value, whilst achieving harmony between the parts of the organization as a system, and the organization as part of much larger and more important systems: commercial, social and natural. In addition to business strategy models, existing concepts on which congruent strategy builds include: sustainability, the triple bottom line (profit, people and the planet), and corporate responsibility etc. But, rather than seeing them as add-on activities, it incorporates them within a new framework for thinking about and practicing strategy. In this way they become part of the organization; its model, mind-set and values.

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