Concentric Diversification

Definition: Concentric Diversification is one of 4 possible diversification strategies, besides horizontal diversification, vertical diversification and conglomerate diversification.
D is one of the 4 growth strategies of the Ansoff Matrix (besides market penetration, product development and market development).
In a CD strategy, a company builds in new product lines or services that have technological and/or marketing synergies with existing product lines, even though the products may appeal to a new customer group.

💡

Learn more about Concentric Diversification.

More on business strategy: 3C's Model of Ohmae, Ansoff Matrix, Business Continuity Planning, Business Model, Business Model Canvas, more on business strategy...

MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program.

We keep it short and provide links to high-quality websites where you can learn more about your topic.

Add MBA Brief to your desktop / iPad

© 2024 MBA Brief - Last updated: 21-11-2024 - Privacy | Terms