Definition: Concentrated Marketing is a market coverage and Market Segmentation strategy in which the product and marketing message is aimed at a (few) well-defined segments of the consumer population in a market. |
More on segmentation: Behavioral Segmentation, Differentiated Marketing, Industrial Segmentation, Market Segmentation, Market Targeting, more on segmentation... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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