Negotiating

Definition: Negotiating is a communication process between two or more parties intended to reach a beneficial outcome over one or more issues where a conflict exists with respect to at least one of these issues. It involves a dialogue or interaction between entities who compromise to agree on matters of mutual interest, while optimizing their individual utilities.
The beneficial outcome can actually be for all of the parties involved (a "Win-Win" result), or just for one or some of them (a "Win-Lose" situation).

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Learn more about Negotiating.

More on negotiating and persuasion: BATNA, Bottom Line, Price Negotiation, Principles of Persuasion.

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