Vertical Diversification


Definition: Vertical Diversification is one of 4 possible diversification strategies, besides horizontal diversification, concentric diversification and conglomerate diversification.
D is one of the 4 growth strategies of the Ansoff Matrix (besides market penetration, product development and market development).
In a VD strategy, a company moves into the business of its suppliers or into the business of its customers.



More on vertical diversification. More on business strategy: 3C's Model of Ohmae, Ansoff Matrix, Business Continuity Planning, Business Model, Business Objective, more...


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