Concentric Diversification

 
   

Definition: Concentric Diversification is one of 4 possible diversification strategies, besides horizontal diversification, vertical diversification and conglomerate diversification.
D is one of the 4 growth strategies of the Ansoff Matrix (besides market penetration, product development and market development).
In a CD strategy, a company builds in new product lines or services that have technological and/or marketing synergies with existing product lines, even though the products may appeal to a new customer group.


   

   

More on concentric diversification. More on business strategy: 3C's Model of Ohmae, Ansoff Matrix, Business Continuity Planning, Business Model, Business Objective, more...

   


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