Definition: Design Thinking is a design-centered approach to problem solving opposite to analytical and left-brained thinking and reasoning.
DT is also known as Management by Design.
Herbert Simon, also known for bounded rationality, wrote in 1969: 'Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent - not with how things are but with how they might be - in short, with design'.
DT aims to integrate analytical scientific reasoning with a more intuitive and solution-oriented methodology.
DT can be considered an abductive reasoning methodology, and shares some features of lateral thinking and Gestalt Theory.
© 2018 MBA Brief - Last updated: 21-5-2018 - Privacy | Terms