Strategic Account Management

Definition: Strategic Account Management is a process at the organizational level which goes beyond sales to encompass building strategic, mutually beneficial relationships between the selling company and its key customers.

Strategic account management builds trust between the selling and buying organization by focusing on value and enabling alignment across both companies.

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Learn more about Strategic Account Management.

More on sales: 7 Steps of The Selling Process, Buyer Readiness Stages, Cross-Selling, Hunter and Farmer Sales, Lead Generation, more on sales...

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