Scenario Planning

Definition: Scenario Planning is a strategic approach used to explore and understand the potential future of an organization. It works by describing a small number of scenarios, by creating stories how the future may unfold, and how this may affect an issue that confronts the corporation.
It is a strategic planning method that allows organizations to make flexible long-term plans.
Also called Scenario Thinking (emphasizing it is a form of thinking) and Scenario Learning (emphasizing it is a form of learning).

💡

Learn more about Scenario Planning.

More on business strategy: 3C's Model of Ohmae, Ansoff Matrix, Business Continuity Planning, Business Model, Business Model Canvas, more on business strategy...

MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program.

We keep it short and provide links to high-quality websites where you can learn more about your topic.

Add MBA Brief to your desktop / iPad