Product Line Pricing

Definition: Product Line Pricing is the process used by manufacturers and retailers of separating goods into cost categories in order to create various quality levels in the minds of customers. Effective product line pricing by a firm will usually involve putting sufficient price gaps between categories to inform prospective buyers of quality differentials.

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More on product management: B2B Products, Perceptual Mapping, Planned Obsolescence, Positioning, Product, more on product management...

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