Multi Channel Marketing

Definition: Multi Channel Marketing is the approach of managing all contact processes between customers and channel participants during all phases of the relation through the combination of two or more marketing channels that are reinforcing each other.
It is the blending of different distribution and promotional channels for the purpose of marketing. Distribution channels typically include retail storefronts (shops), websites, mail-order catalogues, etc.

💡

Learn more about Multi Channel Marketing.

More on sales: 7 Steps of The Selling Process, Buyer Readiness Stages, Cross-Selling, Hunter and Farmer Sales, Lead Generation, more on sales...

MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program.

We keep it short and provide links to high-quality websites where you can learn more about your topic.

Add MBA Brief to your desktop / iPad