Definition: Idea Generation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract. |
More on idea generation and creativity: Association, Brainstorming, Brainwriting, Parallel Thinking, Six Thinking Hats. MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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