Halo Effect

Definition: Halo Effect is the immediate judgment discrepancy, or cognitive bias, or tendency for positive impressions of a person, company, brand or product in one area to positively influence one's opinion or feelings in other areas. Whereas Edward Thorndike, an eminent psychologist, defined the Halo Effect as the tendency to make specific inferences on the basis of a general impression.
In marketing and branding, the term is used to explain customer bias toward certain products or services because of favorable experience with other products or services made by the same company.

💡

Learn more about Halo Effect.

More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Equity Model, Brand Identity, more on brand management...

MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program.

We keep it short and provide links to high-quality websites where you can learn more about your topic.

Add MBA Brief to your desktop / iPad