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Definition: the Customer Path is a term used by Kotler very similar to the customer journey. In the connected era the traditional 4 A's of the customer journey (AWARE/ATTENTION, ATTITUDE, ACT/ACTION, ACT AGAIN/STATISFACTION) have to be rewritten into 5 A's: |
More on customer relationship: Co-creation, Customer Expectation, Customer Experience, Customer Experience Management, Customer Loyalty, more on customer relationship... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic.
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