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Definition: Competitive Intelligence is the strategic approach of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the external environment needed to support executives and managers in making strategic decisions for the organization. |
More on competition: Competition Levels, Competitive Advantage, Cost Leadership, Curveball Strategy, Differentiation, more on competition... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic.
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