Buygrid Framework

Definition: the Buygrid Framework is a matrix form by Robinson et al. comprising Buyphases (with 8 purchase decision steps) and Buyclasses (3 purchase situations).
It provides an improved framework for organizational buying compared to an earlier 4-phase framework (Problem Recognition > Buying Responsibility > The Search Process > The Choice Process) by Webster (1965).
8 Buyphases:
1. PROBLEM RECOGNITION
2. GENERAL NEED DESCRIPTION
3. PRODUCT SPECIFICATION
4. SUPPLIER SEARCH
5. PROPOSAL SOLICITATION
6. SUPPLIER SELECTION
7. ORDER-ROUTINE SPECIFICATION
8. PERFORMANCE REVIEW
3 Buyclasses:
1. NEW TASK
2. STRAIGHT REBUY
3. MODIFIED REBUY

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Learn more about the Buygrid Framework.

More on procurement and purchasing: Kraljic Matrix, Modified Rebuy, Post Purchase Behavior.

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