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Definition: Big Data Analytics is the process of using advanced analytical tools and techniques to analyze a large amount of data in order to find hidden patterns and new associations of variables and other insights. It helps marketers, researchers, analysts and other business people to make (more advanced) use of their already existing data and find new opportunities for their business. If you do this really well, it may lead to some level of competitive advantage, since better decisions can be made from relevant data in a reliable way. |
More on decision support: Activity Based Costing, Artificial Intelligence In Marketing, Business Intelligence, Business Performance Management, Corporate Performance Management, more on decision support... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic.
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