What is Value Disciplines? Definition and meaning

Value Disciplines

Definition: Value Disciplines is a model by Treacy and Wiersema ('94) mentioning 3 possible generic strategic orientations for any firm. The authors recommend a clear focus on one of the following 3 generic disciplines:
- Operational Excellence
- Product Leadership
- Customer Intimacy
Any company should excell in one specific dimension of value, while maintaining threshold standards (a sufficient performance) on the other 2 dimensions of value.
The chosen VD should be supported by a well-tuned operating model and be improved year after year.

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