Sustainable Advertising


Definition: Sustainable Advertising is a marketing concept that is aimed at reducing negative environmental and social impacts associated with the production and distribution of advertising messages and/or materials.
An increasing number of companies are making a commitment to reducing the environmental impact associated with producing and distributing advertisements.



More on sustainable advertising. More on advertising: AIDA Model.


© 2017 MBA Brief - Last updated: 18-12-2017  -  Privacy   |   Terms