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Definition: a Startup Company is a company (in formation, or temporary) designed to design, build and implement a repeatable and scalable business model, allowing for fast future growth.
Compared to regular (new) companies, SCs are often more technology oriented, aiming at disruptive innovation, or even creating a new market (Blue Ocean Strategy).
For suppliers of private equity, such as angel investors, venture capitalists or crowdsourcing investors, a SC represents an attractive opportunity for an exceptional return on investment, albeit with high risk levels.