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Post Purchase Behavior |
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Definition: Post Purchase Behavior is the perception or feelings a buyer or purchaser has after purchasing some product (or service). Based on the perceived satisfaction or dissatisfaction the consumer may rebuy or discontinue the product. |
More on post purchase behavior. More on procurement and purchasing: Modified Rebuy. You may also be interested in: 14 Points of Management, 5 Whys, ABC Analysis, Changeover. |
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