Definition: Hypodermic Needle Theory is a mass communication theory which holds that messages reach individuals personally and media are able to directly influence their opinions and behaviors. |
More on mass media: Media Bias, Media Functions. You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject. |
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