General Management


Definition: General Management is the executive / senior role within a company, overseeing most or all of a firm's functions. Contrary to functional managers, general managers have a broad, overall responsibility for profit and loss in a company or strategic business unit and they manage across all or at least multiple functions (i.e., finance, marketing, operations).



More on general management.


© 2018 MBA Brief - Last updated: 11-12-2018  -  Privacy   |   Terms