Definition: the Brand Equity Model is a pyramid-shaped model by Kevin Keller to describe the process of building a strong brand. It focuses on how customers think and feel about your product or brand. |
More on brand management: Audio Branding, Brand Asset Valuator, Brand Equity, Brand Identity, Brand Loyalty, more on brand management... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject. |
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