Brand Management


Definition: Brand Management is the process of creating a relationship or an emotional connection between a company's products or services and the emotional perception of their customers and constituents for the purpose of generating a separate competitive positions and building loyalty among the customers.
BM is also a function within communication and marketing.



More on brand management. More on brand management: Brand Asset Valuator, Brand Equity, Brand Identity, Brand Loyalty, Brand Personality, more...


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