Definition: Brainstorming is a semi-structured creative group idea generation (ideation) approach which aims at generating a list of ideas that are spontaneously contributed by the members or participants of a brainstorm session. |
More on idea generation and creativity: Association, Brainwriting, Idea Generation, Parallel Thinking, Six Thinking Hats. You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject. |
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